Marketing Scholar writing about the challenges of marketing. Trying to close the bridge between academic and practice. Associate Professor of Practice at the Rawls College of Business, Texas Tech University. I’ve been teaching Marketing for more than a decade. I love what I do, and I enjoy my students. They are the future of marketing! I teach courses such as Digital Marketing Analytics, Marketing Communications, and others. In addition to being a professor, I consult with companies on marketing strategies. I have publications about Marketing Communications, Qualitative Research, Social Media, and Hispanic Marketing. When not teaching or consulting, you can find me riding dirtbikes or having family time with my wife, two sons, and three dogs. https://dinovillegas.com/