Integrating Social Media into your Marketing Strategy

A guide for entrepreneurs and startups

Dino Villegas, PhD
The Startup
Published in
8 min readAug 14, 2021

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Photo by Startup Stock Photos from Pexels
Photo by Startup Stock Photos from Pexels

Social Media has become one of the most powerful tools for entrepreneurs and startups; it is a great way to engage with your customers emotionally and provides a platform that will attract more attention from followers, customers, and prospects if used correctly. However, Facebook, Twitter, Instagram, TikTok…

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Dino Villegas, PhD
The Startup

Associate Dean of Undergraduate Programs. Professor of Practice in Marketing, Rawls College of Business TexasTechUniversity